Back
Boho Hippy Chic · Google Ads Setup Proposal

Get found by the people
already searching for you

A complete Google Ads foundation — Search, Shopping, and Performance Max — built once and ready to scale. This covers setup only: the one-time work to get everything live, tracked, and optimised from day one.

About "ranking #1 on Google" — there are two different things this means, and it matters which one we're aiming for:

1. Paid ads (what this proposal covers). This is the "Sponsored" listing at the top of search results and on Shopping. It's controlled by budget and Quality Score — once live and tuned, BHC can appear in that top spot for the searches that matter, often within the first few weeks.

2. Organic ranking (SEO — already covered under your monthly maintenance retainer). This is the unpaid listing further down the page. It's earned through site content, backlinks, and time — not something ads can buy. For a broad term like "boho clothing Australia", BHC is competing with established players (Gypsy & Wolf, Tree of Life, The Hippie House, and others who've been building organic presence for years). Realistic timeline for a competitive term like that: 6–12+ months of consistent SEO work, and even then #1 isn't guaranteed. SEO work continues as part of the ongoing monthly retainer — it doesn't need to be part of this project.

The good news: paid ads can put BHC at the top immediately for the searches that matter most, while organic visibility builds in the background through the ongoing SEO work. The two work together — they're just different tools with different timelines, and both are already covered between this project and the monthly retainer.

What "visible on Google" realistically looks like over time

Weeks 1–3 — Setup & learning phase Campaigns go live. Google's system is still learning what works — results during this window aren't representative yet. This is normal, not a sign anything's wrong.
Weeks 4–8 — Paid visibility stabilises For the keywords we're actively targeting, BHC should be appearing at or near the top of paid results consistently. This is where the "#1" goal becomes real and measurable.
Months 3–6 — Optimisation With enough data, underperforming keywords and audiences get trimmed, top performers get more budget. This is ongoing management, not part of this setup, but worth planning for.
Organic (parallel, ongoing) Already underway through the monthly maintenance retainer. Expect 6–12+ months before competitive terms move meaningfully — that work continues in parallel, outside this project.
+
Keyword research & competitive landscape
Search campaign setup (already included above) covers core keyword research for the ads themselves. This add-on goes deeper: a full competitive scan of who's already ranking for BHC's key terms in paid search, so we choose ad keywords with a realistic shot at the top rather than ones already locked down by bigger, established competitors. Includes search volume estimates, competition level per keyword, and a shortlist of "winnable" terms to prioritise first. The same research can also inform the ongoing SEO work under the monthly retainer, at no extra cost.
A$165 optional add-on

What's included

3 Campaign types Search, Shopping, and Performance Max — covering intent-based search, product visibility, and automated cross-channel reach.
10+ Deliverables From verified Merchant Center to live, conversion-tracked campaigns — every piece built and checked before go-live.
1× Project fee A single fixed price for the full setup — no hourly surprises, no scope creep.

Scope of work

1
Foundation — accounts, feed & tracking
Google Ads account setup with billing. Google Merchant Center account creation and website verification — required for both Shopping and Performance Max. WooCommerce product feed connected and validated (titles, categories, images, GTINs). Google Tag / conversion tracking installed so every campaign can actually measure what's working. Enhanced conversions and consent mode configured to stay compliant and capture more signal in 2026's privacy landscape.
A$565 foundation
2
Search campaign
Keyword research across boho fashion, jewellery, and lifestyle search terms. Ad groups structured by product category. 3–5 ads per group with multiple headlines and descriptions for Google to test. Negative keywords to avoid wasted spend. Sitelinks and ad assets configured for maximum visibility.
A$245 one-time
3
Shopping & Performance Max
Shopping campaign built on top of the validated product feed. Performance Max campaign with asset groups — headlines, descriptions, and audience signals based on what we already know about the BHC customer. Includes gathering and formatting the image and text assets PMax requires (square, landscape, and portrait formats).
A$430 one-time

What gets delivered

Total project fee A$1,240 one-time · setup only

At a realistic 4.8× return on ad spend, a A$1,000/month ad budget translates to roughly A$4,800 in monthly revenue — see the full breakdown below.

What this could realistically earn back

Based on published 2026 benchmarks for fashion & apparel e-commerce — not a promise, but a grounded starting point. Once campaigns are tuned, a 4.8× return on ad spend is a realistic target for this category. These figures are estimates and your results may land above or below them.

A$500 / month A$2,400 ~21 orders
A$1,000 / month A$4,800 ~41 orders
A$1,500 / month A$7,200 ~62 orders

These three budget levels are just for reference — you choose what feels right to start with, and we can adjust at any point. Order estimates based on the A$117 average order value already established from the email project. These numbers describe a tuned, performing account.

During the 2–3 week learning phase mentioned earlier, it's worth spending less than your chosen budget above — Google's system is still figuring out what works, so a smaller spend avoids wasting money while it learns. Once that phase is done and performance stabilises, you can move up to the budget level you're comfortable with.

The 4.8× figure above already reflects a realistic, well-performing fashion account — not the average across all of e-commerce. The same benchmark report shows top-performing categories like beauty reaching up to 6× return on ad spend, and fashion accounts with strong creative and consistent optimisation can move toward that range too — at a A$1,000/month budget, that would mean A$6,000 in monthly revenue, around 51 orders.

Built-in extras — no additional cost

A couple of things that come free with this setup, because the groundwork already exists from the email project.

Email segments become ad audiences The customer groups already mapped out for email (lapsed buyers, non-customers, etc.) can also be uploaded to Google as targeting lists — so someone who's getting a win-back email can also see a relevant Google ad. One data set, two channels.
A starting "do not show for" list Terms like "boho" and "hippy" also bring up festival decor and second-hand clothing searches that have nothing to do with BHC. I'll build a starting exclusion list before launch, so budget isn't spent on clicks that were never going to convert.

Before we go live

To be clear: the A$1,240 covers the one-time setup only — getting everything built, tracked, and live correctly. Ad spend itself goes directly to Google, and ongoing campaign management after launch is a separate conversation if and when you want it.
Elmer Emanuels info@elmeremanuels.com
Built once. Tracked properly. Ready to scale.